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Social Celebrities
On January 3rd, Kobe Bryant created his Twitter handle and the sports industry was astounded. The legend has caved into Twitter years after the biggest names in sports have had a presence on the...
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Facebook Newsfeed Ads: How To Optimize Your Spend Overview: After studying more than 975 million Facebook ad impressions delivered across multiple retailers in December 2012 and January 2013, Nanigans,...
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Brands Capitalize On The Harlem Shake
For the past month, the viral breakout “Harlem Shake” videos have been immensely entertaining people around the world. The first video was uploaded on YouTube by five teens in Australia, and since then...
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Social Media Madness
With our fair share of upsets, buzzer-beaters and injuries, this March Madness has become one for the books. As we move forward into the Final Four and beyond, social media will be playing an even...
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What’s Trending This Week
Interactive Images For Brands ThingLink is making image sharing far more interactive, allowing users the ability to share images that include embedded links, annotations, videos and the option to...
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Instagram vs Vine. Which Bite-Sized Video Wins?
Last week, Instagram launched a new feature that now supports videos on its interface. This latest update lets users create 15 second clips to share with their followers. With 13 filters and editing...
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The Big Shift: Impressions vs. Engagements
Brands activating in the digital and social sphere has become the norm. One of the emerging challenges marketers face is making a direct correlation between social campaigns and R.O.I. Are social...
View ArticleIs Influencer Marketing Effective?
Word-of-mouth recommendations are the driving force behind 20-50% of all purchasing decisions. Brands are now working with their PR agencies to identify and engage digital influencers, providing them...
View ArticleA Recipe for Success: Pairing Content with Topic of Influence
As brands explore different ways to include influencers into their broader social strategy, there needs to be one consistent component – aligning them with the right content for their audience....
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Twitter’s New Analytics: What’s in it For Brands?
This month, Twitter unveiled a new analytics dashboard that gives advertisers and verified accounts access to enhanced reporting on the performance of individual tweets as well as the overall...
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